Since first opening its doors in 1995, the New Victory Theater has come to represent more than just a child’s experience with theater. It is an important cultural institution in New York City and served as a catalyst for the rebirth and transformation of 42nd Street. Over the course of the last 18 years, the New Victory Theater evolved from a radical, unproven, optimistic idea into a leading cultural institution. Yet as the institution has grown, the theater along with all associated public spaces has largely remained unchanged. And while the theater itself remains well suited for the dynamic and inventive productions it houses, the public spaces are in great need of renovation and do little to advance the mission of the institution. H3 Hardy Collaboration Architecture is working with the New Victory Theater to re-envision its lobby space to better engage audiences and become a destination to capture the magic, wonder, and anticipation of theater.
The public spaces of the New Victory Theater include the street level box office and lobby, upper lobby, and lower lobbies. Together, these spaces serve all functions related to public accomodations such as ticketing, restrooms, concessions, retail, and public programming.