Round Rock, TX

On May 26th, 2011, H3’s Arts and Culture in Public Spaces Strategic Plan and Implementation Guide was unanimously adopted by the City of Round Rock Council with widespread community support. Implementation is fully underway with impressive attention from senior City staff and elected officials.Working closely with Webb Management Services we developed a comprehensive ten-year strategic plan and implementation guide to define the role of the City in cultivating arts and culture. Round Rock is located 15 miles north of Austin in the Central Texas Hill Country, and has a healthy commercial engine anchored by Dell Computer’s Headquarters and a vibrant higher education and healthcare sector.

However, until the adoption of the Plan, the rapidly growing City of 150,000 had no comprehensive strategic plan for supporting the arts. Ultimately the plan was developed to ensure the entire community is served by arts and attract the “creative class” as part of a broader economic development effort. The Plan’s foundation was the previous adopted Game On 2060 Strategic Plan, General Plan 2020 and Downtown Master Plan. A key element of this vision is the development of the area’s artistic and cultural environment to further enhance the quality of life in Round Rock. Community goals, cultural mapping, demand estimates, and best practices shaped the Plan and aided in developing recommendations for an arts and cultural vision. A menu of programs, events, public art, planning strategies, and facilities development were created that best support the vision.

CLIENT: City of Round Rock, Texas
COMPLETION: 2011
SIZE: 26 Square Miles