In the fall of 2012, H3 was hired by the City of Greensboro and the Community Foundation of Greater Greensboro to provide public outreach, programming, and concept design for a new touring roadhouse in downtown Greensboro.
H3 addressed the City’s four goals for the project: to accommodate optimal activity programming in the new performing art center, choose an optimal location, stay within a $60 million budget, and generate community support.
H3 conducted feasibility studies for four sites identified by the City, testing the ability of each to accommodate the functional requirements of a major performing arts venue. Each proposal was qualitatively and quantitatively analyzed using a balanced scorecard approach.
H3’s concept design for a 3,000 seat, 65,000 square foot fully flexible arts center was successfully approved by the city. The design presents a creative multi-purpose venue to meet the needs of the 21st Century. It is both multi-functional and flexible in successfully accommodating a wide range of uses.
H3 provided the city Greensboro to support fundraising efforts and move forward with the project. The performing arts venue is scheduled for a November 2021 opening.
CLIENT: City of Greensboro
SIZE: 105,000 Square Feet
COST: $60 Million