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Steven Tanger Center for the Performing Arts
Greensboro, NC

In the fall of 2012, H3 was hired by the City of Greensboro and the Community Foundation of Greater Greensboro to provide public outreach, programming, and concept design for a new touring roadhouse in downtown Greensboro.

H3 addressed the City’s four goals for the project: to accommodate optimal activity programming in the new performing art center, choose an optimal location, stay within a $60 million budget, and generate community support.

H3 conducted feasibility studies for four sites identified by the City, testing the ability of each to accommodate the functional requirements of a major performing arts venue. Each proposal was qualitatively and quantitatively analyzed using a balanced scorecard approach.

H3’s concept design for a 3,000 seat, 65,000 square foot fully flexible arts center was successfully approved by the city. The design presents a creative multi-purpose venue to meet the needs of the 21st Century. It is both multi-functional and flexible in successfully accommodating a wide range of uses.

H3 provided the city Greensboro to support fundraising efforts and move forward with the project. The performing arts venue is scheduled for a November 2021 opening.

CLIENT: City of Greensboro
COMPLETION: 2021
SIZE: 105,000 Square Feet
COST: $60 Million

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